With Social Media, Consumers are the Rulers, not Businesses

Social network sites are disturbing well-established marketing principles. Companies are no longer in control of purchase transactions, consumers are. The well-known 4Ps (Product, Price, Place and Promotion) in marketing classes do not accurately showcase the reality of how customers purchase, rather 4Cs (Creating, Curating, Connecting, And Culture) tell us exactly what customers want companies toContinue reading “With Social Media, Consumers are the Rulers, not Businesses”