How Nonprofits Can Leverage the Visual Power of Pinterest?


Pinterest allows Nonprofits marketers to leverage their brand’s awareness and engage with their audiences in a more visual way than other social media networks. Although in its early phase Pinterest was seen as a place for a female audience, the Pinterest audience and their interests have diversified, making it a valuable social media tool for marketers. Continue reading


With Social Media, Consumers are the Rulers, not Businesses


Social network sites are disturbing well-established marketing principles. Companies are no longer in control of purchase transactions, consumers are. The well-known 4Ps (Product, Price, Place and Promotion) in marketing classes do not accurately showcase the reality of how customers purchase, rather 4Cs (Creating, Curating, Connecting, And Culture) tell us exactly what customers want companies to do. Continue reading