With Social Media, Consumers are the Rulers, not Businesses


Social network sites are disturbing well-established marketing principles. Companies are no longer in control of purchase transactions, consumers are. The well-known 4Ps (Product, Price, Place and Promotion) in marketing classes do not accurately showcase the reality of how customers purchase, rather 4Cs (Creating, Curating, Connecting, And Culture) tell us exactly what customers want companies to do.Continue reading “With Social Media, Consumers are the Rulers, not Businesses”

Web 2.0 and Social Media Learning Opportunity, SomaliREN

SomaliREN in collaboration with the Training Centre in Communication (TCC), and CTA started hosting a 5-day Web 2.0 & Social Media Learning Opportunity on 22-26 September, 2014. Participants will be introduced to selected web 2.0 applications and will learn how to use them hands-on.Continue reading “Web 2.0 and Social Media Learning Opportunity, SomaliREN”

How to Learn in the 21st Century

At this time (the 21st century), “memory and learning” research has reached at a level we can utilize for improving how we actually learn. This research field has developed certain specific strategies that enable us to create our own “specific tactical plan.
Continue reading “How to Learn in the 21st Century”

Memory Palace Technique, a Tool for Memory Athletes

The memory palace is a very ancient technique, which dates from the ancient Greeks and Latins. Orators in the Roman Senate used this technique to remember the concepts they had to develop in public. To be effective, this technique requires that the places in the palace be always the same and always in the same order.Continue reading “Memory Palace Technique, a Tool for Memory Athletes”

How to Learn More by Studying Less?

Being intelligent within … (a) subject is often a factor (of) just how much exposure you have had to it. – Scott Young, a “Marco Polo” of Learning.

To learn more in less time, it only depends on motivating yourself. But, in the first place, Why do we fail to motivate ourselves?
This is because majority of learners use low-efficient study methods when they want to learn more; and this takes more of their time. In turn, this more-time-requirement leads to a tendency of preference for “ineffective study methods”.

Therefore, what do we have to do to motivate ourselves?Continue reading “How to Learn More by Studying Less?”