Top 15 Somali Universities on Facebook

Introduction

Your customers are online. In other words, students – both current and potential ones – are available on social networking sites, like Facebook, Twitter, Google+, Youtube, etc. So is your organization available on these sites? If not, you are missing one of today’s best proven ways to engage and serve your current students, and also to attract potential students. Plus, this is FREE. In this article, we analyze how the top 15 Somali universities with the highest number of fans on Facebook utilize the social media network. To do so, we refer to the official websites of the universities to find the addresses of their official Facebook pages.

1. Number of Fans

In social media terms, fans mean the total number of people who like, follow or subscribe to an official social media account. Since we are examining only Facebook pages, we count the total number of fans who LIKE a Somali university’s official Facebook page.

Overall, the presence of Somali universities on Facebook is low (Salim, 2014). Therefore, the top 15 most liked Somali universities on Facebook are (as of October 22, 2015):

Rank	University Page	Fans
1	University of Somalia	22,254
2	Gollis University	17,606
3	SIMAD UNIVERSITY	17,121
4	Edna Adan University	15,131
5	Indian Ocean University	12,428
6	Mogadishu University	10,838
7	Marodijeh International University	9,535
8	University of Hargeisa	9,480
9	East Africa University	8,524
10	ADMAS University	8,314
11	Amoud University	6,736
12	Somali International University	6,549
13	University of Burao	5,615
14	Plasma University	4,265
15	Jamhuriya University	3,880

2. Frequency of Posts

Frequency of posts means the number of times a university posts a status update on its Facebook page. This is an important indicator of how regularly universities share news or announcements with their students, parents, and the general community.

Therefore, to simplify our analysis, we measure the total number of days it takes Somali universities to make 10 posts. These include photos, videos or regular updates.

Here’re our findings:

Rank	University Page	10 Posts	Date Range
1	SIMAD UNIVERSITY	5 days	October 20 – October 15, 2015
2	University of Somalia	11 days	October 22 – October 11, 2015
3	Marodijeh International University	15 days	October 22 – October 7, 2015
4	University of Hargeisa	25 days	September 3 – August 9, 2015
5	Amoud University	26 days	October 20 – September 24, 2015
6	ADMAS University	27 days	October 20 – September 23, 2015
7	Gollis University	37 days	October 17 – September 10, 2015
8	Somali International University	43 days	October 13 – August 31, 2015
9	Jamhuriya University	45 days	October 20 – September 5, 2015
10	Mogadishu University	47 days	October 19 – September 2, 2015
11	East Africa University	51 days	October 14 – August 24, 2015
12	University of Burao	62 days	October 20 – August 19, 2015
13	Indian Ocean University	73 days	October 17 – August 5, 2015
14	Plasma University	87 days	September 30 – July 5, 2015
15	Edna Adan University	107 days	October 12 – June 27, 2015

3. Engagement

Do people find interesting what you post on Facebook? That is what engagement means in social media. It is the sum of the likes, comments, and shares a post receives from the fans. For example, if a university makes a post and it receives 50 likes, 20 comments, and 10 shares, that means the post has generated an engagement of 80.

Therefore, we analyze the performance of the last 10 posts of each of the top 15 Somali universities on Facebook. Here’s the result:

Rank	University Page	Engagement/10 Posts
1	SIMAD UNIVERSITY	3,469
2	Edna Adan University	3,425
3	Gollis University	1,982
4	Indian Ocean University	1,509
5	University of Hargeisa	1,054
6	Jamhuriya University	806
7	Mogadishu University	764
8	University of Somalia	561
9	University of Burao	527
10	ADMAS University	522
11	Plasma University	502
12	Somali International University	399
13	Marodijeh International University	120
14	Amoud University	61
15	East Africa University	43

Conclusion

There is a value in taking advantage of social media. Even higher education institutions can integrate these social networking sites into their overall digital marketing strategy.

But accumulating only huge number of LIKES on Facebook is not enough. The game is more challenging than receiving only LIKES. Maybe some people use the number of fans as a measurement of how a university utilizes social media but that is misleading. Fully taking advantage of social networking sites involves more than just the number of fans. It involves how people engage with your posts. Also, it involves regularly posting on the social site to show your commitment.

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